A vertical video is a type of video that is taller than it is wide, like the shape of a smartphone screen held upright. It’s different from traditional videos, which are wider than they are tall. Vertical videos are popular on apps like TikTok, Instagram Stories, and Snapchat because they fit better on mobile devices.

They’re also good for social media because they take up more space on the screen, making them stand out and grab people’s attention faster. Many creators like using vertical videos because they feel more natural and personal like you’re chatting with someone directly from your phone.