In this universe we’re all just floating aimlessly through social time and space, passing by LinkedIn galaxies and Twitter solar systems. But Clay is here to end our drift into social network abyss.

From out of the cosmos, the Clay app appears — like a Monolith. It picks us up and brings us down to earth. This earth is a new earth, where people have interesting names like Peter Boyce II and Raquel Chubut, and it’s totally normal to know a dozen realtors in one city.

Upon arrival to Clay we follow the journey of Melissa Argile, a writer who’s about to move to The Big Apple. Normally a daunting and lonely task: New York is huge, expensive, and busy, and there are rats and so many people. But on planet Clay, moving to New York is a joyful adventure where you can buy a place in Manhattan, meet friendly people, and land your dream job. All set to a theme tune that wouldn’t be out of place in The Sims.

In all seriousness the story, the editing, and the effects in this video are perfect. The whole thing feels warm and delightful. It also has a decent amount of the product’s user interface, giving us a good feel for the app, despite not being an actual demo.

2022: A Clay Odyssey is this year’s best promo vid.