2020 is remembered for Covid, Gamestop, and this video.

When Phil Libin launched mmhmm the world was only a few months deep in lockdowns, social distancing, and remote work. But even at that nascent stage of our new reality, one thing was clear: we were sick of Zoom.

mmhmm’s ‘OBS for boomers’ was the perfect antidote. It felt like they came out of nowhere. One day we were whinging about another Zoom happy hour, the next we were nodding our heads in agreement with Phil’s vision of the video-based future.

Phil weaves the pitch, the demo, and the jokes into a seamless story. A great example of this can be seen at the one-minute mark. Phil describes one of the main problems with presenting on Zoom — the ‘awkward dance’ of switching between camera and slides. Instead of explaining how mmhmm solves it Phil shows us by shrinking himself out of the way while he flicks through a slide deck about penguins. A masterclass in product demo showmanship.

I still hate the name, but mmhmm’s viral hit is by far and away the best product video of 2020.