Launch videos for info products can be tricky. Should you go through it page by page? Should you riff for 5 minutes about the creator economy? Should you read some poetry? It’s tough.

Ben nailed it though. For the launch of his Notion Pack — a collection of templates for freelancers — he made this speedy demo that shows us just enough to learn what it’s about and how it works.

The beauty of this simple video lies in its details. When Ben talks to us he looks straight down the camera, like we’re in the room with him. When he’s showing us how the product works he looks at his screen, cueing us to do the same. The side-by-side layout means we, the viewer, look where he’s looking. This is the screen recording equivalent of the eyeline match effect.

Bravo, Ben.