2023 was the year of AI.

Every second product launch was an AI app. AI writing, AI coding, AI images, AI girlfriends, AI Christmas decorations. With so many AI products launching it was hard for most to stand out from the crowd. But when Pika launched in November there was something about the video's ridiculous soundtrack and even more ridic visuals that captured people's attention… this video got 19 million views on Twitter.

Not bad for a product launch.

When you're thinking about your next video, ask yourself why it doesn't have Jesus, raccoons, and Elon Musk.