One of the best things you can do to make a great product demo is make a really cool product. Dan Siroker’s Rewind is a perfect example of that.

There are no bells or whistles in this demo. It’s just a grinning founder telling us about their product and showing practical ways to use it.

When you can say stuff like “this opens an entirely new dimension of computing” and “with Rewind, you can literally rewind time” you don’t need a fancy video.

Rewind may be sci-fi, but this demo is organic.