Launching a product is about more than just showing off what it does. It's about the story of how you got there, and why you're building what you're building. Especially in the tight-knit world of tech startups, people are as interested in the people behind the products as the products themselves.

This is what makes the Rooms launch demo so great. It does all the things you need a product demo to do, like show off the product and how it works, but it also connects us to the founders and why they're building what they're building.

In the case of Rooms, the nostalgia for a non-existent digital Lego sets up the rest of the demo. All the rooms, stories, and features that Jason goes on to show us are more relevant. We can imagine being a kid and how much fun making stuff in Rooms would be.

It's playful, no fuss, and has a great story. The things great demos are made of. Congrats Rooms on being the Best Product Demo of 2023.